Salesforce CRM Fundamentals

Prepare thoroughly for the Salesforce Administrator certification exam

Who is this for?

The Salesforce CRM Fundamentals microcredential is intended for current and future CRM professionals, and those who want to maximize their use of the Salesforce platform, and prepare to pass the Salesforce Administrator certification exam.


The course introduces the fundamentals of CRM platforms and the Salesforce ecosystem before working through case studies and practical challenges so you can learn and apply best-practice administrator skills. These skills range from setting up an organization and users to leveraging Salesforce applications, automating processes, and producing best-practice reporting dashboards. Learners also work through topics that are aligned with the Salesforce Administrator certification exam.

  • The course consists of 6 modules
  • Learners must complete one assessment at the end of module six to be successful
  • Learners will complete a series of technical projects in the Salesforce Trailhead Playground environment
  • The course is built to support project-based learning, giving learners the ability to demonstrate real work completion which validates their skills and knowledge

Upon successful completion of this microcredential, you will be awarded TALENT’s Digital Badge to enable you to effectively articulate this skill to employers.

The cost of the Salesforce Administrator certification exam is NOT included in the microcredential fee.


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Instructional Offerings

TALENT has developed three instructional offerings to accommodate your unique learning styles and life commitments.


Self-paced over 3 months


Self-paced over 3 months
All features in Self-Paced


8-10 hours over 6 weeks
All features in Hybrid

Learner Benefits

Fundamentals of CRM platforms
Salesforce ecosystem
Apply best-practice administrator skills
Set up an organization in Salesforce
Automate processes
Produce best-practice reporting dashboards

Frequently Asked Questions

  • When does the course start?

    Self-paced and hybrid courses start on the day you recieve your CANVAS log-in (typically 1 day after registration).
  • How much time is required of me?

    Microcredentials typically require between 8 and 10 hours a week of course work. For Facilitator- led microcredentials, there is one hour a week of on-line instruction from the facilitator.
  • Do I have to show up for class?

    Attendance during facilitated time is highly recommended as it provides the most value to the microcredentials with time to learn from industry experts, network with classmates, and deeper understanding of content. However, attendance is not mandatory and all sessions are recorded and posted afterwards on CANVAS.
  • How am I evaluated?

    What makes a TALENT microcredential different is the final assessment. There are weekly multiple choice questions that will guide your learning progress then learners are given a final assignment where they will apply their learning to a practical assignment. A facilitator will evaluate the final assignment and award a digital badge if the final assignement is completed successfully.
  • How long is the course?

    Microcredentials are 6 weeks long with 6-8 hours a week of course work. Self-paced and hybrid learners have the flexibility to complete the microcredential over three months at their own pace.
  • Will this microcredential get me a job?

    Microcredentials are a great way to differenciate yourself when searching for a job. The digital badge can be added to social platforms and resumes to demonstate your skills. TALENT works closely with learners to guide and advise on learner's career journeys.
  • Is there any financial assistance?

    We never want finances to be a reason why learners can't improve their skills and gain meaningful employment. If you have any questions about financial assistance, please reach out to us directly (

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