The Digital Marketing microcredential is designed to provide a learning pathway for individuals seeking roles in digital marketing, as well as business professionals and entrepreneurs seeking to understand how digital marketing can help grow their business.
The Digital Marketing Fundamentals course provides learners with practical experience defining a digital marketing strategy including identifying customers, and their behaviour and segmentation, understanding SEO and SEM strategies, and a foundation for creating digital marketing strategies. Learners will start to think about what they want to communicate to their customers across digital channels – impactful marketing requires great messaging! Throughout the course, learners will apply their learning to create an integrated marketing plan. Beginning with the basics, learners will identify marketing ‘personas,’ map the customer journey, define their campaign objectives, and create a digital channel plan based on business/organizational objectives.
Upon successful completion of this microcredential, you will be awarded TALENT’s Digital Badge to enable you to effectively articulate this skill to employers.
Developed in collaboration with Hubspot