Digital Marketing Fundamentals

Cover all the skills needed to launch a versatile career in digital marketing

Who is this for?

The Digital Marketing microcredential is designed to provide a learning pathway for individuals seeking roles in digital marketing, as well as business professionals and entrepreneurs seeking to understand how digital marketing can help grow their business.

OVERVIEW

The Digital Marketing Fundamentals course provides learners with practical experience defining a digital marketing strategy including identifying customers, and their behaviour and segmentation, understanding SEO and SEM strategies, and a foundation for creating digital marketing strategies. Learners will start to think about what they want to communicate to their customers across digital channels – impactful marketing requires great messaging! Throughout the course, learners will apply their learning to create an integrated marketing plan. Beginning with the basics, learners will identify marketing ‘personas,’ map the customer journey, define their campaign objectives, and create a digital channel plan based on business/organizational objectives.

The course consists of 6 modules
Learners are encouraged to spend approx. 8-10 hours per module over six weeks
Learners must complete one assessment at the end of module six to be successful
Learners will define a digital marketing strategy aligned to organizational objectives
The course is built to support project-based learning, giving learners the ability to demonstrate real work completion which validates their skills and knowledge

Upon successful completion of this microcredential, you will be awarded TALENT’s Digital Badge to enable you to effectively articulate this skill to employers.

Partners

Developed in collaboration with Hubspot

COURSE OUTLINE

Instructional Offerings

TALENT has developed three instructional offerings to accommodate your unique learning styles and life commitments.

Self-Paced

$99.00

Self-paced over 3 months

Join Waitlist

Hybrid

$189.00

Self-paced over 3 months

All features in Self-Paced

Plus

Join Waitlist

Facilitator-Led

$399.00

8-10 hours over 6 weeks

All features in Hybrid

Plus

Learner Benefits

Create digital marketing strategies

Identify marketing 'personas' and segmentation

Map the customer journey

Understand SEO and SEM strategies

Define campaign objectives

Create digital channel plan

Frequently Asked Questions

When does the course start?

Self-paced and hybrid courses start on the day you recieve your CANVAS log-in (typically 1 day after registration).
How much time is required of me?

Microcredentials typically require between 8 and 10 hours a week of course work. For Facilitator- led microcredentials, there is one hour a week of on-line instruction from the facilitator.
Do I have to show up for class?

Attendance during facilitated time is highly recommended as it provides the most value to the microcredentials with time to learn from industry experts, network with classmates, and deeper understanding of content. However, attendance is not mandatory and all sessions are recorded and posted afterwards on CANVAS.
How am I evaluated?

What makes a TALENT microcredential different is the final assessment. There are weekly multiple choice questions that will guide your learning progress then learners are given a final assignment where they will apply their learning to a practical assignment. A facilitator will evaluate the final assignment and award a digital badge if the final assignement is completed successfully.
How long is the course?

Microcredentials are 6 weeks long with 6-8 hours a week of course work. Self-paced and hybrid learners have the flexibility to complete the microcredential over three months at their own pace.
Will this microcredential get me a job?

Microcredentials are a great way to differenciate yourself when searching for a job. The digital badge can be added to social platforms and resumes to demonstate your skills. TALENT works closely with learners to guide and advise on learner's career journeys.
Is there any financial assistance?

We never want finances to be a reason why learners can't improve their skills and gain meaningful employment. If you have any questions about financial assistance, please reach out to us directly (info@ontariotechtalent.ca).