Digital Marketing Fundamentals

Cover all the skills needed to launch a versatile career in digital marketing
digital marketing micro

Overview

Audience

The Digital Marketing microcredential is designed to provide a learning pathway for individuals seeking roles in digital marketing, as well as business professionals and entrepreneurs seeking to understand how digital marketing can help grow their business.

Course Description

The Digital Marketing Fundamentals course provides learners with practical experience defining a digital marketing strategy including identifying customers, and their behaviour and segmentation, understanding SEO and SEM strategies, and a foundation for creating digital marketing strategies. Learners will start to think about what they want to communicate to their customers across digital channels – impactful marketing requires great messaging! Throughout the course, learners will apply their learning to create an integrated marketing plan. Beginning with the basics, learners will identify marketing ‘personas,’ map the customer journey, define their campaign objectives, and create a digital channel plan based on business/organizational objectives.

  • The course consists of 6 modules
  • Learners are encouraged to spend approx. 8-10 hours per module over six weeks
  • Learners must complete one assessment at the end of module six to be successful
  • Learners will define a digital marketing strategy aligned to organizational objectives
  • The course is built to support project-based learning, giving learners the ability to demonstrate real work completion which validates their skills and knowledge

Upon successful completion of this microcredential, you will be awarded TALENT’s Digital Badge to enable you to effectively articulate this skill to employers.

Partners

Developed in collaboration with Hubspot

Instructional Offerings

TALENT has developed three instructional offerings to accommodate your unique learning styles and life commitments.

Self-Paced

$99.00
Self-paced over 3 months

Hybrid

$189.00
Self-paced over 3 months
All features in Self-Paced
Plus

Facilitator-Led

$399.00
8-10 hours over 6 weeks
All features in Hybrid
Plus

What You'll Learn

Create digital marketing strategies
Identify marketing 'personas' and segmentation
Map the customer journey
Understand SEO and SEM strategies
Define campaign objectives
Create digital channel plan

Frequently Asked Questions

Facilitator-led course start times can be found next to the course names and descriptions.
Microcredentials typically require between 8 and 10 hours a week of course work. For Facilitator- led microcredentials, there is one hour a week of on-line instruction from the facilitator.
Attendance during facilitated time is highly recommended as it provides the most value to the microcredentials with time to learn from industry experts, network with classmates, and deeper understanding of content. However, attendance is not mandatory and all sessions are recorded and posted afterwards on CANVAS.
What makes a TALENT microcredential different is the final assessment. There are weekly multiple choice questions that will guide your learning progress then learners are given a final assignment where they will apply their learning to a practical assignment. A facilitator will evaluate the final assignment and award a digital badge if the final assignement is completed successfully.
Microcredentials are 6 weeks long with 6-8 hours a week of course work. Self-paced and hybrid learners have the flexibility to complete the microcredential over three months at their own pace.
Microcredentials are a great way to differenciate yourself when searching for a job. The digital badge can be added to social platforms and resumes to demonstate your skills. TALENT works closely with learners to guide and advise on learner's career journeys.
We never want finances to be a reason why learners can't improve their skills and gain meaningful employment. If you have any questions about financial assistance, please reach out to us directly (info@ontariotechtalent.ca).

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